© 2026
© 2026
© 2026
GUM CRUZ
From the barber’s chair to global stages, Gum Cruz blends precision and style to move the Filipino barbering industry forward.
From the barber’s chair to global stages,
Gum Cruz blends precision and style to move the Filipino barbering industry forward.
From the barber’s chair to global stages, Gum Cruz blends precision and style to move the Filipino barbering industry forward.
From the barber’s chair to global stages, Gum Cruz blends precision and style to move the Filipino barbering industry forward.
Complacency kills; Progress daily
Gum Cruz is an award-winning Filipino barber, educator, and speaker driven by discipline, creativity, and progress. Through barbering, public speaking, and brand partnerships, he brings craft and culture into conversation.
How It All Connects
Some projects happen in the chair. Others happen on stage or alongside brands. Each one comes with a different approach, but all of them are treated with the same level of excellence.
How It All Connects
Some projects happen in the chair. Others happen on stage or alongside brands. Each one comes with a different approach, but all of them are treated with the same level of excellence.
How It All Connects
Some projects happen in the chair. Others happen on stage or alongside brands. Each one comes with a different approach, but all of them are treated with the same level of excellence.
Let’s Work Together
If you’re interested in collaborating, whether that’s a barbering project, a talk, or a partnership, feel free to reach out and start the conversation. Happy to hear your ideas.
Let’s Work Together
If you’re interested in collaborating, whether that’s a barbering project, a talk, or a partnership, feel free to reach out and start the conversation. Happy to hear your ideas.
Let’s Work Together
If you’re interested in collaborating, whether that’s a barbering project, a talk, or a partnership, feel free to reach out and start the conversation. Happy to hear your ideas.
Barbering
Crafted With Intention
Whether he’s cutting at Pomade Cartel, training a barbershop fleet, or speaking onstage at an expo, Gum brings the same attention to detail across every environment.
Barbering
Crafted With Intention
Whether he’s cutting at Pomade Cartel, training a barbershop fleet, or speaking onstage at an expo, Gum brings the same attention to detail across every environment.
Barbering
Crafted With Intention
Whether he’s cutting at Pomade Cartel, training a barbershop fleet, or speaking onstage at an expo, Gum brings the same attention to detail across every environment.
Speaking
Where the Blade Meets the Stage
Gum transforms lessons from the barbershop: discipline, humility, consistency, into talks that challenge and inspire. Earned through consistency, not overnight success.
Speaking
Where the Blade Meets the Stage
Gum transforms lessons from the barbershop: discipline, humility, consistency, into talks that challenge and inspire. Earned through consistency, not overnight success.
Speaking
Where the Blade Meets the Stage
Gum transforms lessons from the barbershop: discipline, humility, consistency, into talks that challenge and inspire. Earned through consistency, not overnight success.
Partnerships
Style as Self-Expression
From workwear and Amekaji to modern menswear, Gum’s style reflects culture and character. Brands collaborate with him for authentic influence in grooming and fashion.
Partnerships
Style as Self-Expression
From workwear and Amekaji to modern menswear, Gum’s style reflects culture and character. Brands collaborate with him for authentic influence in grooming and fashion.
Partnerships
Style as Self-Expression
From workwear and Amekaji to modern menswear, Gum’s style reflects culture and character. Brands collaborate with him for authentic influence in grooming and fashion.
Barbering at the Core
Gum’s work in barbering extends beyond the chair and is shaped by education, achievement, and the spaces and tools behind his craft.
Education
Teaching skill, standards, and real-world barbering systems
Education
Teaching skill, standards, and real-world barbering systems
Education
Teaching skill, standards, and real-world barbering systems
Achievements
Milestones that shaped his career and industry role
Achievements
Milestones that shaped his career and industry role
Achievements
Milestones that shaped his career and industry role
Pomade Cartel
The barbershop where craft, culture, and excellence meet
Pomade Cartel
The barbershop where craft, culture, and excellence meet
Pomade Cartel
The barbershop where craft, culture, and excellence meet
Mizutani Scissors Philippines
Japanese precision tools trusted by top-tier barbers globally
Mizutani Scissors Philippines
Japanese precision tools trusted by top-tier barbers globally
Mizutani Scissors Philippines
Japanese precision tools trusted by top-tier barbers globally
Experience That Shows in the Work
A level of barbering expertise built through years of experience, advanced training, and consistent work across clients and industry projects.
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Years of Experience
In the barbering industry.
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Years of Experience
In the barbering industry.
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Years of Experience
In the barbering industry.
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Years of Experience
In the barbering industry.
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Projects Done
Across barbering, speaking, and brand collaborations in last five years.
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Projects Done
Across barbering, speaking, and brand collaborations in last five years.
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Projects Done
Across barbering, speaking, and brand collaborations in last five years.
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Projects Done
Across barbering, speaking, and brand collaborations in last five years.
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Satisfied Clients & Brands
Delivering a consistently strong experience and real results.
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Satisfied Clients & Brands
Delivering a consistently strong experience and real results.
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Satisfied Clients & Brands
Delivering a consistently strong experience and real results.
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Satisfied Clients & Brands
Delivering a consistently strong experience and real results.
Every Detail Matters
Gum’s work is shaped by years of professional barbering experience, refined technique, and close attention to detail. Precision, balance, and finish guide every cut, reflecting a standard built through consistent practice.
Every Detail Matters
Gum’s work is shaped by years of professional barbering experience, refined technique, and close attention to detail. Precision, balance, and finish guide every cut, reflecting a standard built through consistent practice.
Every Detail Matters
Gum’s work is shaped by years of professional barbering experience, refined technique, and close attention to detail. Precision, balance, and finish guide every cut, reflecting a standard built through consistent practice.
Every Detail Matters
Gum’s work is shaped by years of professional barbering experience, refined technique, and close attention to detail. Precision, balance, and finish guide every cut, reflecting a standard built through consistent practice.
Partnerships & Collaborations
Working With Brands That Value Craft
Gum works with brands that respect quality, culture, and long-term value. His partnerships are rooted in shared standards, whether in grooming, men’s style, or creative projects. Each collaboration is approached with intention, clarity, and respect for the craft.
Working With Brands That Value Craft
Gum works with brands that respect quality, culture, and long-term value. His partnerships are rooted in shared standards, whether in grooming, men’s style, or creative projects. Each collaboration is approached with intention, clarity, and respect for the craft.
Working With Brands That Value Craft
Gum works with brands that respect quality, culture, and long-term value. His partnerships are rooted in shared standards, whether in grooming, men’s style, or creative projects. Each collaboration is approached with intention, clarity, and respect for the craft.
Work, Process, and Perspective
Lessons and ideas gathered through barbering, speaking, and creative partnerships. Written as they come, shaped by experience.
How Gum Cruz Built His Name in Philippine Barbering
Feb 15, 2026
How Gum Cruz Built His Name in Philippine Barbering
Feb 15, 2026
How Gum Cruz Built His Name in Philippine Barbering
Feb 15, 2026
Gum Cruz’s Growth as a Speaker and Industry Educator
Feb 15, 2026
Gum Cruz’s Growth as a Speaker and Industry Educator
Feb 15, 2026
Gum Cruz’s Growth as a Speaker and Industry Educator
Feb 15, 2026
Inside Gum Cruz’s Brand Collaborations and Industry Partnerships
Feb 15, 2026
Inside Gum Cruz’s Brand Collaborations and Industry Partnerships
Feb 15, 2026
Inside Gum Cruz’s Brand Collaborations and Industry Partnerships
Feb 15, 2026